In honour of Women’s Month, Nissan South Africa (NSA) hosted a female-empowered immersive driving experience.
NSA held the #NavaraWomen event to celebrate females who are a crucial part of bringing to life the local manufacturing of the award-winning Nissan Navara. NSA took its commitment to these values a step further by empowering the event attendees with off-road, defensive driving and anti-hijacking training sessions.
“With this event, we wanted to empower women with the tools to keep themselves and their families safe while behind the wheel, using our locally produced Navara. We unpacked a variety of scenarios and ensured that we equipped them with the necessary skills to better deal with these situations.” said Tessa Cooke, General Manager: Brand and Customer Experience, Nissan Africa.
Held at the ADA Outdoor training centre in Hartbeespoort, the event also served as the launch of the Nissan Adventure Club – a platform designed to empower Nissan customers with knowledge of their Nissan vehicle’s features and capabilities by taking it through its paces on the off-road track.
Nissan says it has set employment equity targets by 2025, prioritising the recruitment and empowerment of women at all levels, including women of colour. Among these targets are an increase in female representation at mid- and senior management levels to 25% and a rise in women in top management to 25%.
“At Nissan, we know that when women win, we all win – as an automotive industry and as a nation. Therefore, we have been steadfast in our commitment to empower women within our company and wider industry over the years.
“Events such as these are important not only in empowering women as drivers through imparting technical driving skills, but also in driving advancement for the next generation of female-leaders in the industry,” said Wonga Mesatywa, Executive Director Corporate Affairs at Nissan South Africa.
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