Lepas: Another jewel in the Chery crown on its way to SA

The Lepas will officially debut in South Africa in 2026, introducing a different perspective on what a premium SUV can be with an eye aimed at younger, style-conscious drivers seeking modernity, claims the Chinese brand.

25 Lepas1

To lead the roll-out of the Lepas in South Africa, Chery South Africa has appointed Letitia Herold as National Brand & Marketing Manager.

She brings experience from across the automotive and media industries and will oversee the local launch strategy, partnerships and market engagement for Lepas, aligning the brand with its target market.

“I am honoured to have been chosen to build the LEPAS brand in South Africa,” comments Letitia. “We are speaking to a generation that wants more than just a car, they want an experience that reflects who they are.

Letitia Herold.

The LEPAS L8, which debuted earlier this year, sets a bold tone, with sculpted exterior lines, a spacious interior and the latest driver-assist technologies that can be expected in a premium SUV.

The Lepas will expand its offering across multiple segments, growing a versatile lifestyle suited to everything from family life to executive living, it claims.

The name Lepas blends “leap” and “passion,” reflecting a brand built on movement and vitality.

More Industry News stories

Netcare Diagnostics receive EV fleet

Netcare Diagnostics receive EV fleet

Netcare Diagnostics (a Netcare Group business) is introducing its first fully electric vehicles to its transport fleet, starting with shorter urban routes for collecting patient pathology specimens.

  • 3 October 2026
SA Auto Week heads to eThekwini in KZN

SA Auto Week heads to eThekwini in KZN

SA Auto Week 2026 is scheduled to take place in eThekwini, KwaZulu-Natal, from 13 to 16 October, with the event marking five years of SA Auto Week.

  • 2 October 2026