Chery SA honours dealerships at Dealer of the Year awards

Chery South Africa has announced its Dealer of the Year accolades for 2025, recognising outstanding performance across large, medium, and small dealer categories. These titles represent the pinnacle of achievement in the brand’s growing national network.

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Dealer of the Year 2025:

  • Chery Boksburg — Super Group Dealerships Crowned Large Dealer of the Year, Boksburg continues to dominate across sales and finance, cementing its reputation as a flagship operation scooping up 8 accolades.
Large Dealer of the Year – Chery Boksburg. Seen here are Jay Jay Botes (Chery General Manager), Stephan Lewies (currently Dealer Principal at Chery Carnival, but previously the New Vehicle Sales Manager at Chery Boksburg), Manase More (Chery Finance), Leandro Wiggett (Dealer Principal at Chery Boksburg) and Zenga Wu (Chery Country Director).
  • Chery Northcliff — DigiCars Group Awarded Medium Dealer of the Year, Northcliff has consistently delivered strong results in both sales and aftersales, reflecting its customer-first ethos and walking away with 8 prices.
Medium Dealer of the Year – Chery Northcliff. Seen here are Jay Jay Botes (Chery General Manager), Dawoor Olgar (CEO Digicars Group), Bilal Karanie (General Manager Chery Northcliff), Azhar Abed (COO Digicars Groups) and Zenga Wu (Chery Country Director).
  • Chery Bruma — Bruma Group Recognised as Small Dealer of the Year, Bruma has built a loyal customer base and demonstrated excellence in dealer network development and took 6 titles home.
Small Dealer of the Year – Chery Bruma. Seen here are Jay Jay Botes (Chery General Manager), Shiraz Moolla (Franchise Owner), Mohammed Kayat (Dealer Principal) and Zenga Wu (Chery Country Director.

Group-level performance:

  • DigiCars Group (Northcliff, Sandton) — emerged as the most awarded group overall, with Northcliff alone securing 8 accolades and Sandton adding Aftersales (Large, 1st place) plus other placements bringing its telly to 12.

Other 1st place winners:

Beyond the headline Dealer of the Year awards, Chery acknowledged top performers across sales, aftersales, marketing, and customer satisfaction.

  • Sales excellence:

Large: Chery Boksburg (Super Group), Medium: Chery Northcliff (DigiCars) and Small: Chery Lenasia (SCW Mobility Group).

  • Most improved sales dealership 2025:

Large: Chery Boksburg (Super Group), Medium: Chery Cape Town CBD (SCW Mobility Group) and Small: Chery Mafikeng (Oasis Ventures).

  • Aftersales awards:

Large: Chery Sandton (DigiCars Group), Medium: Chery Northcliff (DigiCars Group) and Small: Chery Roodepoort (GDP Group).

  • Customer Satisfaction (CSI & SSI Performance):

Large CSI: Chery Boksburg (Super Group), Medium CSI: Chery Rustenburg (Fnfm Motors) and Small CSI: Chery Table Bay Mall (Thorp Motor Group).

  • Marketing awards:

Large: Chery Pretoria (Golden Era Motor Group), Medium: Chery Northcliff (DigiCars Group) and Small/X-Small: Chery Randfontein (Ben Morgenrood Group).

  • Dealer network development:

Large: Chery Centurion (Auto Investments), Medium: Chery Northcliff (DigiCars Group) and Small: Chery Bruma (Bruma Group).

  • Most improved marketing dealer 2025:

Chery Potchefstroom (Eastvaal Motors)

  • Chery CSH awards:

Large: Chery Alberton (New Market Motor Co Group), Medium: Chery Century City (SMG Group) and Small: Chery Bruma (Bruma Group).

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